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Case Study: Japan Ski Catalog

Client

All Japan Ski

Direction

All Japan Ski, as a long-established name in the Japan-Australia tourism industry, was looking to modernise their logo design and marketing collateral to contend with the rapidly growing Japan ski market in Australia.

Outcome

  • A refined logo with a new illustration and updated typeface to embody a more contemporary aesthetic without compromising the trademark ‘swish’.

  • A redesigned annual catalog to distribute to customers and wholesalers.

Industry

Travel

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