Case Study: Japan Ski Catalog
All Japan Ski
All Japan Ski, as a long-established name in the Japan-Australia tourism industry, was looking to modernise their logo design and marketing collateral to contend with the rapidly growing Japan ski market in Australia.
A refined logo with a new illustration and updated typeface to embody a more contemporary aesthetic without compromising the trademark ‘swish’.
A redesigned annual catalog to distribute to customers and wholesalers.