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Case Study: Travel Website & Catalog

Client

All Japan Tours

Direction

Identifying problem areas in the existing marketing materials, I pioneered the All Japan Tours website and catalog redesign in order to position it as a leading wholesaler of Japan specialist tours in Australia.

Outcome

  • A redesigned tour catalog to distribute to customers and wholesalers.

  • Increased website traffic and established a position as one of the top Google search results for Japan tours in Australia.

  • 50% increase in direct retail enquiries as a result of the new online enquiry function I implemented.

Industry

Travel

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  • LinkedIn