Branding for

Human-Centred Tech

Client: Halia

Industry: Tech

Halia is a brand that creates haptic technology to aid couples in long-distance relationships. The brand demands the warmth, intimacy and softness to emulate love and longing, which is reflected in the brand colours and typeface.

The name ‘Halia’ is derived from the latin name of the bald eagle, Haliaeetus leucocephalus, as a nod to the bald eagle’s lifelong monogamy with its long-distance partner.

Outcome

  • A brand identity that emanates warmth and intimacy

  • Brand assets including logo and packaging

  • Design of the ‘Eyrie Band’, the brand’s hero product

  • An app that demonstrates the product’s functionalities

© Copyright 2020 by Brigitta Darmadji

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